This is my inaugural post here on Get Social Bahamas. It’s fitting that I explain this thing call “Social Media”, after all Social Media is the reason I started this blog.
I believe used effectively, Social Media can be a great asset to your business. In fact, its more than a belief, large and small businesses all over the world have been utilizing social media for years for that very reason. Why not you?.
OK, So What is Social Media
According to Wikipedia;
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
Basically “Social Media” is a fancy way to describe the zillion of conversations people are having online 24/7. The conversations are powered by
- Social Networks
- Micro Blogs
- Social Bookmarks
- Video Sharing sites
- Photo Sharing sites
- Virtual worlds
- Wikis… etc
Just to name a few. Over time I will be introducing most of these to you in detail and show how they can be used to enhance your business.
My initial focus will be on the most popular (the big 4) such as Face Book, Twitter, LinkedIn, YouTube and Blogs.
But Why should you care about Social Media?
Lets look at some stats from the most popular site, Face Book to answer your question.
According to Face Book’s statistics page;
- Face Book has more than 500 million active users
- 50% of whom log on daily
- The average user as 130 friends
- The average user is connected to 80 community pages, groups and events
- The average user creates 90 pieces of content each month (web links, notes, pictures, blog posts, etc)
At the time of this writing there were over 155,000 Bahamians on Face Book which represents almost 50% of the population of The Bahamas.
Tip: Read Bahamian Demographics on Facebook
Do you think your customers are using Social Media? I think they are and it’s up to you to figure out how to connect with them in a way that benefits your business.
That’s why I started this site! Stay tuned….