Social media can be confusing, especially if you’re just getting started. There are so many sites, and so much that you can be doing that it’s hard to know where to start. In addition, you may have some myths that are preventing you from using Social Media.
Even if you’ve managed to set up a Face Book page you probably found that its not as easy as it would seem. Weeks after launching your profile nothing is happening and you’re starting to believe that this whole social media thing is just one big waste of time.
Well this post is just for you, continue reading for specific concrete steps on what you should be doing
Step 1. Determine your goal for social media
Ask yourself, “What is my number one reason for engaging in social media?” What is the one thing you want to accomplish with your presence?
If you don’t have a clear objective in mind then you will not know where you are going or what you should be doing. Having a clear goal will drive all of your future actions.
Here’s a list of reasons you might choose to get involved in social media
- Build awareness
- Strengthen relationships with clients, prospects, and influencers
- Better understand your buyers
- Improve customer service
- Identify new product ideas
- Increase web site traffic
- Improve search engine rankings
- Generate leads
- Generate sales
Step 2. Identify your target audience
Having a clear idea of who you’re trying to reach with social media is very important. Targeting the wrong audience will ensure that your social media campaign fails. Ask yourself the following questions;
- Who am I trying to connect with online?
- What age are they?
- Are they Male or female?
- Where are they located?
- What are they interested in?
Thats just a small sample, the narrower your target audience the more effective your social media campaign will be. In addition, having a good idea of who you are trying to reach will help you determine how and where you should focus your efforts.
Tip: Read Bahamian Demographics on Face Book to find out break down of Bahamians on Facebook
Step 3. Create your social media plan/strategy
So far you have a goal or goals and know who you are trying to reach. Now its time to create a plan for how you will accomplish your goal. Your strategy will outline exactly how you plan on reaching your goal and your target audience. A social media plan could include the following;
- Your brand
- Define what Success is for you
- Where will you engage with your target audience
- Rules of engagement
- Assess your success
Step 4. Join your social media platform(s) of choice
You want to join the social media platforms that makes the most sense for your business. You don’t want to waste time on platforms where your customers are no where to be found. Its a good idea to do some research to find out where your target audience are interacting the most.
I think its safe to assume your customers are on face book. To begin with, I’d start with a Face Book profile, a Fan Page, a Twitter account, a YouTube channel, Flickr and a blog.
Step 5. Measure
In step 1 you defined a goal and in step 3 you defined what success means for you. After a set period of time you need to compare where you are in relation to these goals to determine whether or not your social media efforts have been successful.
If they haven’t been as successful as you’d like, you have to figure out why, and what you can do to improve . I’ve seen some social media experts recommend 2-3 months before starting to see results you can measure, this may be a little ambitious for The Bahamas, I think 3-6 months would be more realistic.
Tip #1 : Be Patient.
While some social media campaigns have immediate success, most don’t. I’m not saying that you can’t achieve that instant success, just that its not likely. It will take consistent effort over a period of time. Be patient, be persistent and stick to your plan.
Tip #2: Get Help.
Social media is fun but its also hard, and there is a learning curve. Consider hiring a consultant to help you out and give you some guidance to go about achieving your goals.
P.S. reading this blog regularly and subscribing to my Newsletter will ensure you understand how to effectively use social media for your business.