As a business owner you probably don’t have a clue what makes a good business website. And that is OK, because website design and online marketing are not your area of expertise.
I’ll tell you a little secret; the majority of website designers don’t have a clue either.
The purpose of a business website is to convert visitors into leads. Everything else is secondary or should support that main goal.
Unfortunately, most of the things I see promoted as good website design in The Bahamas may actually be hurting your business website. Things like
- Big beautiful sliders
- Auto playing audio
- Flash Animation
- lots of graphics
Read More Here: 10 common website design mistakes you should avoid
It’s About More Than Just Looks
Steve Jobs, Apple’s iconic founder once said, “Good design is not just about how it looks and feels, it’s also about how it works”
Most people don’t know how a business website really works to benefit them, so they can only judge it on how it looks. Knowing this,website designers focus on impressing you with graphics and cool design tricks.
This would be ok… if you were purchasing a painting or car. You could show your friends and they’d all be impressed by how nice it was.
But if you’re actually trying to use your website for business, you need to judge it based on how it will achieve your business goals.
The truth is people are not coming to your site to be entertained. They’re coming there for a specific reason; to learn more about what you offer. If your website does it’s job, you could see more customers and sales… I think that’s something you want, right?
Elements of Good Website Home page Design
Good homepage designs utilize a combination of the following elements;
- Clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.” It may be obvious to you what your website is about but for every visitor you still have to let them know that they’re in the right place. A lot of things are vying for the attention of your visitor, so don’t make them have to think to figure it out, otherwise you will lose them. Remember, your goal is to get them to stick around.
- Clear and Concise Copy. Writing that’s meant to persuade is called “Copy” in the design/marketing world. The wording on your homepage has to be easy to read and understand. Avoid “corporate gobbledygook,” and eliminate the fluff.
- Compelling value-proposition. As I mentioned earlier your goal is to keep the visitor on your site. A compelling value proposition does this because it speaks directly to their needs and the reason they are on your site in the first place. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors.
- Calls-to-action (CTAs). Again it may seem obvious what action a visitor should take, but you can’t leave it up to them. CTAs tell visitors what action they need to take next. More importantly, CTA’s turn your homepage into a sales or lead-generation engine, and not just brochure-wear.
Here are 3 examples of websites that utilize these elements
Why It’s Good
- Simple design with clear headline and sub-headline that lets visitors know exactly what mint can do for them
- Strong call to action “Free! Get Started” directs visitors to take an action
- Great graphic that shows Mint functions on all different divice screens
Why Its Good
- Strong headline immediately tells visitor what the benefit of using Lastpass is.
- Bold call to actions standout and draws the visitor eyes
- Simple homepage design focuses visitor’s attention on Call To Actions
Why It’s Good
- Super simple yet powerful headline along with the sub-headline tells exactly what their product allows the user t do
- Distinctive call to action that is very hard to miss
- Great use of imagery that directs the visitor eyes to more benefits and secondary CTAs
Do these sites meet your expectation of what a good website design looks like? (comment below)
Whether they do or not, keep this in mind;
- These are all multi-million dollar companies that use their website to generate sales
- They have been tested and optimized to achieve the company’s goals.
- These website probably costs several thousands dollars to build
The Get Social Bahamas Advantage
When I decided to start Get Social Bahamas and offer website design, I knew I wanted to focus on how websites work for business, rather than just how they look. But more than that, I didn’t want to make money and leave a customer with something that didn’t work.
I want no part of that kind of business.
So I focus on educating local businesses on how to use online tools to attract customers and delivering more than just a website. Here are a few advantages I bring to your project;
1. Business Analyst & Project Management Background – I currently work in a completely un-related field (I blog and do website design freelance, will go full time one day soon) as a project support officer. My role requires business analyst and project management skills, meaning I’m analyzing & solving business problems and managing project deliverables regularly. I bring this skillset to your project to ensure it is delivered on time and achieves your goals.
2. Business Website Principles – I aim to build you a rock solid website that built on sound website design and lead generating principles. My goal is for your website to deliver so much value for your business that 3 years from now you will consider it one of your best business investments.
3. Online Marketing Package – I understand that the delivery of your website is not the end, it is the beginning of your journey into online marketing. You need support, or a framework for what you should be doing and how to make your new website work. So I provide you with specific tactics, customized strategy and guides to get you started.
4. My Personal Guarantee – I’ m going to work my butt off to make sure you get the most out of your website and it is effective for your business. Why? Because if you succeed, I succeed… and I’m just a great guy 🙂
With that said, I’m not against beautiful websites. I think your website should look cool and reflect your brand. But not at the expense of good design practices and accomplishing business goals.
Brains AND Beauty is not too much to ask for, is it?
What To Do Next
1. Contact me about getting your business online or evaluating your current website
2. Join Get Social’s Insider Articles to get access to more great articles, tutorials and special offers
– GR Wilson