For a long time I couldn’t figure out why more local businesses did not have websites.
At first I thought they didn’t understand the potential of being online.
Then I spoke to a few business persons, and it was clear that cost was a major factor.
But what about those businesses that actually had websites? Wasn’t cost an issue for them as well?
While I was researching my article on how to dominate your competition, I happen to visit a competitor’s website and I think I hit on the answer.
You’re thinking about Websites all wrong.
This company told its customers ‘your website is your face to the world. It’s your potential customers first impression of your business.’
This is the wrong way of thinking about your website. Here’s why;
If you think of your website as your face to the world, you probably want the best looking website you can get. Which in itself isn’t a bad thing.
The problem is it forces you to focus on the appearance of your website rather than performance. Designers then focus on impressing you with cool design tricks.
And you end up with a website that is really little more than an ornament; It looks good but really adds no value to your business.
So try this instead.
Think of your website as an employee.
Your website as an Employee.
When you think of your website as employee, you naturally focus on performance rather than appearance. Yes you want your employee to be presentable/professionally dressed, but she doesn’t need to be in her Sunday best.
You focus on the value this employee is bringing or going to bring to your business. How well does she do her job? You give your employee a job mandate and performance goals that are reviewed regularly.
It litterally changes your whole outlook!
As an employee, your website becomes an investment and a business asset rather than an ornament or display piece. And it works 24hrs, takes no sick days, and doesn’t complain.
That’s what I call a win win situation in my book.
How Much Should Your Website Cost
When you think of your website as an employee the price is not an expense, it is an investment.
So, how much value does the website have to add to your business on a yearly basis for it to be a good investment?
Lets say you pay $3000 (avg US price) for a business website, that means it will have to generate value of $250 per month. And if you think the website will be useful for the next 5 years, it will only have to generate $600 per year in value for your business for it to make sense to pay that price. By the way, that’s $50 per month.
Go ahead do the calculations and figure that out for your business. How much value does a website have to deliver for it to make sense for you to invest in it?
If you’re thinking about a business website and want to know how it can add value to your business, I’d like to help; Click Here
– GR Wilson
PS. Tweet this article using the links below.
The right type of website can be a great investment for your business, but only if it adds value – Tweet This
Determine how much value a website will add to your business before spending your money – Tweet This
Understand how your website will add value to your business before spending money – Tweet This
Think of your website as an employee to make sure its worth the investment – Tweet This